Digital Skills: Social Media

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About Course

Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

Who developed the course?
Accenture logo
Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, Accenture offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres.

Who is this accredited by?

The CPD Certification Service: 

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

Benefits of Online Free Short Courses with Certificates:

  • Your Certificate provides a detailed transcript of what you’ve learned.
  • The Certificate and transcript give you evidence to show during job or university applications, or appraisals.
  • Your Certificate shows your name, your course, the logo of the organization offering it, and the lead  educator’s signature.
  • Your Digital Certificate is a permanent web page, with a unique address
  • As soon as you’ve qualified for a Certificate you will be able to view and share a digital version.
  • Depending on your location, you’ll receive your printed Certificate around two to five weeks after you qualify for it.
 
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What Will You Learn?

  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools

Course Content

What topics will you cover?

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